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writing

Writing Reflections

Universal Links for Book Marketing

August 3, 2016

To all the authors out there struggling to promote sales of their books on multiple sites, Draft2Digital just released a feature called Universal Linking that helps with this chore. The concept is simple. Instead of trying to advertise multiple links for all the sites that sell your books, you can use the single universal link created by Draft2Digital to direct the reader to a page on the Books2Read site that links directly to your books on all the selling sites. I suppose it’s one extra click for readers, but I prefer that one extra click versus all the extra text and links that would be necessary in a snippet of ad copy to showcase all the places to purchase the book.

I’m not sure about other authors’ methods, but I know I usually focus on only advertising a single venue, such as Amazon, per piece of ad copy in order to keep it polished and professional. This will allow me to create ads that provide easy access to all the selling venues without a lot of convoluted wording, and I’m looking forward to trying it. I already work with Draft2Digital for some of my digital publishing, so they created my universal links automatically, and I just had to add links for the other vendors they don’t handle. If you don’t already work with D2D, I think you can still create universal links for your books, or at least that’s my understanding from reading the email they sent out. My interpretation is you just have to set it up yourself on Books2Read.com.

These are what my universal links and landing pages look like:

Defying a Duke: https://www.books2read.com/u/bP87rb

Mystery Lady: https://www.books2read.com/u/47kMkR

I hope this info helps some other authors out there. Pass it on!

Writing Reflections

Sometimes Blue Is Blue

July 27, 2016

As much as I love a great story, I was actually never much of a fan of literature classes or the literature segments in English classes. Or maybe I should clarify and say I wasn’t much…

Random Rants Writing Reflections

Passive No More

July 22, 2016

In my work as an editor, I constantly fight a battle against writers who produce content with excessive amounts of passive voice. And by excessive, I mean EXCESSIVE. I understand that using only active voice is sometimes difficult,…

Writing Reflections

Fun Writing Perspectives

July 20, 2016

For maximum impact, he really should have added, “Don’t screw with me.”                 I’m sorry. What were you saying? I don’t think I quite caught that. Exactly!    …

Writing Reflections

Moving on to Book 3

July 16, 2016

So the first two books in my dusty digital closet are published, and I’m ready to move on to polishing the third historical romance I wrote many years ago. Defying a Duke is currently a featured book…

Writing Reflections

Who Has Time for Reality?

June 29, 2016

This about sums it up. And the problem only gets worse when the storyline and characters are my own. After all that time and dedication, what do you mean they aren’t real? LOL.  …

Writing Reflections

Cover Chaos

February 17, 2016

Finally! The new website is finished, and I can check one thing off my monster to-do list. At this point, I’ll take every accomplishment I can get. As to the rest of the book marketing and…

Just for Fun

Saturday Humor

February 13, 2016

As if wading through a mountain of marketing information isn’t enough to lay me low, I have now added website creation to the list of monsters weighing me down. I have officially decided that it might…

Just for Fun

Just for Fun

February 13, 2016

Originally posted on Feb. 11, 2016, on Blogger and WordPress. I’m still up to my eyeballs in marketing mania. No time for deep, thought provoking prose or even lighthearted banter, so here’s something just for fun.…

Writing Reflections

Marketing Mayhem

February 13, 2016

Originally posted on Feb. 9, 2016, on Blogger and WordPress. So…after only a few short days, I’m already floundering in my new quest to devote some time to a daily blog. What a surprise! LOL. It…